The challenge: Champomy wants to be in all their key moments (for example, birthdays, and graduation), and celebrate with them. A non-alcoholic drink to cater to children between the ages of 4 - 14 focusing on the ingredient which are French apples and nothing else.
The solution: A festive design that signals these attributes; natural, unprocessed, and unpretentious.
These routes were also presented, in keeping with the strategy of celebrating key moments in life and being festive or celebratory.
