Challenge : bring excitement to the coffee experience with an innovative creamer solution. Coffeemate Bliss wants to reignite the coffee-drinking experience as new users are below 35 years of age. Users look to coffee to jumpstart their day but also to maintain energy throughout the day. They prefer coffee with creamer as it enhances the coffee moment and they prefer the taste and the thicker consistency and thickness.
Solution: a two-phase approach by firstly updating the current product offering to include new flavours with added textures. Secondly to extend the product usage by offering a secondary product - boba pearls - to be used with the cafe-style creamer.
