The challenge: Help to categorise and simplify purchase of the new range of Dent-u-care® denture adhesives. Remove the stigma about wearing dentures; they are not only for the elderly.
provides superior hold and less ooze/mess compared to current products on the market. They also help soothe the gums thanks to a new formula with special ingredients. Pro-Care is based on a need for products that can be used in in-between their dental visits. The products are seen as a professional equivalent of what dentists would use.
This new range of products provides innovative solutions to deliver superior denture cleaning without abrasive ingredients. The different products & formats could be used in-mouth and out-of-mouth.
I delivered two unique ideas that will make their journey a simple and uneventful one.
The solution (first option): The graphic is two symbols of '+' blended together. The '+' is a symbol for healthcare and the intersection of the two graphics '+' gives a unique star icon. The graphic also serves another purpose: differentiating the different territories through colours. Clear colour differentiation would assist a customer in selecting the right product.
It is appealing for these reasons:
1. A product that can be used for in-between dental visits.
2. Simple, modern, and whimsical design that removes the stigma and makes the product appears mainstream.
3. Easy to understand product benefits.
1. A product that can be used for in-between dental visits.
2. Simple, modern, and whimsical design that removes the stigma and makes the product appears mainstream.
3. Easy to understand product benefits.
An outstanding ‘+’ graphic that creates a brand and colour block on the shelf allows the product to be recognised from a distance.
The solution (second option): The EASY CARE 1-2-3 System provides easy navigation for users to care for their dentures and gums. Just like a beauty regime (cleanser / moisturiser / toner), this 1-2-3 system is a simple step-by-step complete care - guiding users to use different products for different benefits.
Easy Care 1-2-3 is a system that provides complete care for their dentures and gums using this system
Step 1 - Comfort
Step 2 - Cleaning
Step 3 - Caring
This system is a need to address the myriads of products already available on shelf. It is appealing for users as it answers the need for a simple and complete care system. The 1-2-3 graphic is a useful tool to create a brand block on shelf and quickly identifies the different product and its benefits to the users.
