Help! Baby formula needs a solution for the messy scoop.
The client asked for a new packaging design with a new label to go with the new design. It needs a solution for the messy scoop and I designed a rounded pack, with a friendly design that separates the scoop from the tin. Easy to use product, patented and tested formula and a fairy tale storybook-like design gives mom confidence in making the right choice.
A happy mom is a happy, healthy baby. Mom feels confident about looking after the baby that is supportive of the choices she makes. Even though she is not making the choice to breastfeed her baby, she understands that she is not alone and that she has the support of a trusted brand and other moms on the same journey.
Idea
Inspired by children’s storybooks and that the characters in children’s books are round and stout. Babies themselves are soft and round. Would recommend a sturdy plastic container to replace the current housing.
